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For The New York Times' Arts & Leisure Weekend 2011, the Tenth Anniversary of the weekend-long event, I was asked to create an identity, website, and all the promotional materials. We started with a flexible logo system, using the 10 as a frame through which we were able to contain the events, while providing a framework for identifying the events across mediums. We also used the 10 as a decorative element, making giant 10's that attached to the windows of The TimesCenter's stage and created a backdrop for all the events.

Client: The New York Times